Why creativity is in every human's DNA
It's srsly meant for all of us - plus, a story from our founders
Dupi and Katina here, Daydreamers’ co-founders 👋🏽 With so many new faces in our community lately, we figured it was time we share a peek into our story, the story of Daydreamers. But before we do - serious question: do you have baggage around the word creativity?
To be honest, that’s the exact reason why we started Daydreamers in the first place. We thought that we weren’t the type of people who were allowed to be creative as adults. To daydream. To live a life that amounted to more than blah.
Our entire mission here is to fight against the status quo, and even more - help every single person understand that creativity lives in their DNA.
Creativity isn’t just meant for certain types of people with talent, resources or extra time. Our naturally creative brains literally have the capacity to change the world - and when we stop putting them on the back-burner, they have the potential to change our world, too.
But before we share exactly why creativity is our human superpower, from both a scientific and personal POV, don’t forget to skip the line on the Daydreamers waitlist to join the DD Early Access Universe before our next cohort begins:
Let’s rewind for a second. Back in 1967, psychologist and researcher Lev Vygotsky said these exact words:
“In adulthood, creative imagination diminishes. The majority of people get lost in the everyday prose of life, bury the dreams of their youth, consider love an illusion and so on. But, the creative imagination does not ever disappear in anyone.”
Sounds dramatic 🙄 we know, but don’t tell us you can’t relate to this even a little bit. When we - Katina and Dupi - read this, we couldn’t believe our eyes.
Lev was talking about us; we lived on that work-sleep hamster wheel for years. It seemed that as soon as we entered the ‘real world,’ we vacillated between working or scrolling (just like so many of us these days). Even more, whatever creative endeavors we practiced as kids or enjoyed in our free time suddenly disappeared.
Any time we did access a tiny sliver of our creative brain? It quickly got channeled into a perfect output, an achievement to share.
We knew something was up. There had to be more to life; a way to get our spark back. And, most importantly, that we couldn’t be alone in feeling this way.
We were right - from a cultural and scientific POV.
As soon as we started digging into the science, we realized that for tens of thousands of years, we Homo Sapiens have relied on one, innate behavior to drive change, make sense of the world and ultimately, thrive: our creative brains.
In our modern world, we had just become disconnected from it.
But, creativity is a natural part of humanity that we can never lose. We love the way our friends, neuroscientist Dr. David Eagleman, and composer, Dr. Anthony Brandt, put it: Creativity is the “basic cognitive software of human brains that’s constantly running in the background of our minds, quietly shaping the world in which we live.”
And, that tiny evolutionary tweak — the one that allows us to make music or imagine stories or even turn water into energy — sets us apart from every other species in the animal kingdom. It allows us to ask "What if…?” and then, turn that imagined thought into a shared reality.
It’s that simple. It’s that - human.
So to us, creativity doesn’t only happen when we’re making the best painting, or coming up with a Nobel Prize-winning invention. It’s especially not happening when we’re chasing views, followers or accolades. Creativity shows up in the most simple, everyday moments.
Most importantly, it happens when we’re making stuff for the fun of it.
As immigrants and high-achievers, we’ll be the first to tell you that we never understood that concept - let alone allowed ourselves to do it. But, as soon as we started developing the unique pathways to help us all turn our creative brains into a tool that helps us not only heal - but thrive - we knew we were onto something powerful.
And, over 20,000 of you agree 🙃
So, let’s keep sharing, inviting + connecting people to what we’re building at Daydreamers. We’re here to create the raddest, baddest, status-quo-pushing crew the world has seen yet - and help all of us get our spark back, for good.
Before we wrap up our chat here this week, we’ll leave you with our favorite POV from Maya Angelou, the ultimate status-quo-pusher: “You can’t use up creativity. The more you use, the more you have.”
Ready to use more creativity, all the time? Us too 🛸
Katina + Dupi
and the entire team @ DD HQ
Picking up what we’re putting down? Sign up for a free call with Katina, our Chief Well-being Officer, to learn more about how the Daydreamers Early Access ecosystem works and if you’re a good fit to join. Book your call here:
An idea to noodle on 💭
Creativity is for everyone - srsly
THINK ON THIS: And more importantly, it’s the answer to getting our spark back. Practicing everyday creativity isn’t just a nice thing to do; it’s the antidote to burnout, stress and the ills of modern-day living. Research tell us so, and we have the stats to back it up at Daydreamers, too. For example, our members reduce their feelings of burnout after joining DD by over 60% in just a few wks 🤯
…MAYBE NOT THAT: Creativity doesn’t just = art. Yeah yeah, we know you know that. The scientific research breaks creativity down into dozens of different elements - and at Daydreamers, we see it as our job to make sense of it all. In the latest version of our ecosystem, we actually measure this 👀 based on our proprietary, clinically-validated metrics. It’s a secret formula, but we’ll tell you this much - it’s definitely not just artistic talent.
Inside our brains at DD HQ 🧠
We’re here for this msg - creativity is for everyone. We love this POV on aging. Do ‘mixed emotions’ drain us more than we imagine? A fascinating take on how selfies can help us observe (our) world. The longest study on happiness just got released to the public and we’re very into their findings. Daydreaming is, in fact, productive (does the author sound familiar?!).
Ideas from the DD Crew 🛸
It’s not just our Head in the Clouds crew who’s loving this msg; we’ve been featured in Fast Company, Mindbodygreen, Health, Creative Mornings since the beginning of 2023 alone.
Want us to chat ab something specific or have a topic you’re curious to learn more about? Leave us a comment or respond back to this email with your ideas. We’re all brains 🧠